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Built for the people actually trying to move a home sale forward.

Homes.Now is a product of DotNow Labs LLC, founded in Florida. We build focused, forward-thinking tools for industries that deserve better digital products.

A clearer system for the messy front end of selling a home.

Where it started

When Amazon® released the .Now top-level domain, we started thinking about what consumer products belong in the "Now." What do people need access to instantly? What industries are overdue for a simpler, faster experience?

The answer was home sales. Not another portal. Not another search feed. The messy part in the middle: pages, inquiries, showing requests, collaborators, and follow-up spread across too many tools.

Florida coastline at sunrise

The problem we saw

Sellers, agents, and collaborators all deal with scattered links, inbox chaos, missed follow-up, and too many disconnected tools. The home may be public in one place, shared privately in another, and managed through texts, email, and ad hoc notes everywhere else.

That fragmentation gets worse in a slow market. When a home is sitting, every missed inquiry or messy handoff matters.

A home and keys as an investment

What we built

Homes.Now is being built as simple home-sale control software: a clean property page, a private inquiry workflow, showing requests, collaborator access, and one place to manage early-stage sale activity.

The goal is straightforward: one system that can work for a homeowner, an agent, a team, or multiple collaborators together, without forcing the sale through a marketplace-style platform.

Not against you. With you.

We are not trying to replace brokers, negotiate transactions, or sit in the middle of a sale. The product is meant to be software infrastructure, not a brokerage substitute.

Homes.Now exists to give sellers, agents, and collaborators a cleaner, more usable system for the part of the process that usually feels fragmented and manual.

Three non-negotiables in our product decisions.

Control stays with the user

Your page, your inquiries, your collaborators, your workflow. The software should not take over the sale.

Simple enough to actually use

Powerful tools are useless if the people running the workflow avoid them. Ease of use is part of the product.

Software, not middleman

We build tools for publishing, collaboration, and inquiry management. We do not become the transaction.

DotNow Labs
builds focused software.

DotNow Labs is the company behind Homes.Now. We design and operate category-specific platforms on modern internet infrastructure, including the .now domain, delivering products that are fast, intentional, and built for the professionals and consumers who actually rely on them.

Homes.Now is the flagship product of DotNow Labs.

Founded in Florida, United States

Get in touch

Questions, partnerships, or press inquiries? Reach us directly.

[email protected]

Amazon®, Zillow®, MLS®, and Multiple Listing Service® are registered trademarks of their respective owners. Homes.Now and DotNow Labs LLC are not affiliated with, endorsed by, or sponsored by these trademark owners.