Built for the agents who build the deals.

Homes.Now is a product of DotNow Labs LLC, founded in Florida. We build focused, forward-thinking tools for industries that deserve better digital products.

A clearer experience for the agent side of real estate.

Where it started

When Amazon® released the .Now top-level domain, we started thinking about what consumer products belong in the "Now." What do people need access to instantly? What industries are overdue for a simpler, faster experience?

The answer was real estate. Not the search side. That has been done. The agent side. The professional who actually closes the deal still does not have a clean, branded way to share their work.

Florida coastline at sunrise

The problem we saw

Agents share listings through scattered links: Zillow® pages, MLS® screenshots, PDF flyers, or personal websites that cost thousands and still look dated. The client experience is fragmented, and the agent's brand gets lost in the noise.

Worse, most platforms that host listings also sell the agent's own leads back to them. The agent generates the traffic, but someone else captures the value.

A home and keys as an investment

What we built

Homes.Now gives every agent a single, branded URL, homes.now/yourname, that turns active listings into a clean, mobile-first portfolio. No development. No maintenance. No competing ads. Just the agent, their brand, and their listings.

Leads go directly to the agent. Analytics show what is working. The agent stays in the driver's seat.

Not against you. With you.

We do not compete with agents. We do not resell leads. We do not surround your listings with competitor ads. Your portfolio is yours: your brand, your clients, your data.

Homes.Now exists to put the power back in the hands of the people who actually do the work: agents and teams on the ground, building relationships and closing deals.

Three non-negotiables in our product decisions.

Agent ownership first

Your audience, your leads, your identity. We never sell or redirect what belongs to you.

Clean client journey

No clutter, no competing ads, no distractions. The listing and the agent stay center stage.

Fast to publish

No developer dependency. No maintenance burden. Live in minutes, not months.

DotNow Labs
ships modern SaaS.

DotNow Labs builds and operates Homes.Now. We create category-specific products on modern internet infrastructure, including the .now domain, to deliver tools that are fast, focused, and built for the professionals who rely on them.

Homes.Now is part of the DotNow Labs portfolio.

Founded in Florida, United States

Get in touch

Questions, partnerships, or press inquiries? Reach us directly.

[email protected]

Amazon®, Zillow®, MLS®, and Multiple Listing Service® are registered trademarks of their respective owners. Homes.Now and DotNow Labs LLC are not affiliated with, endorsed by, or sponsored by these trademark owners.